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Professional View:
The digital and interactive features of online advertising provide us with the opportunity to out-perform traditional advertising.
The current challenges for online advertising are how to differentiate brands online and how to quantify campaign results and tie in their business objectives.
As one of the most highly interactive platforms online, Tencent MIND has done a great job to differentiate brand content, processes and products for advertisers. |
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| Su Tong |
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>>Su Tong is CEO of Hylink Advertising Co., a leading full-service digital agency in China.
Under his guidance, Hylink has become China’s leading online ad agency, with an enviable reputation among clients and portal sites in providing integrated online solutions for clients in China.
A trailblazer who has played a huge role in the development of digital advertising in China, Su Tong’s contribution was recognized by the China Advertising Association and was awarded the Top 10 Chinese Manager title in 2005. Under his leadership, Hylink also won the annual exclusive award from China Advertising Association - The Best Online Advertising Agency in 2005, 2006 and 2007 respectively.
Su Tong graduated with a bachelor’s degree in Electric Information Engineering from the Beijing Technology and Business University. |
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