Conference background
The application of internet marketing in China has existed for 10 years. In the last 5 years, it has developed tremendously. The development of online technology provides more and more opportunities in online marketing.
Tencent M.I.N.D, from M=Measurability, I=Interactive Experience, N=Navigation, D=Differentiation, are all important factors to ensure effective online branding solutions. This Conference is a platform for all of us to raise the professionalism in online marketing.

Conference Objective
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Marketing experts will discuss with you regarding the latest trends of online marketing.
Marketing and branding professionals will share their successful cases and diverse experiences in different industries
Create an open platform among enterprises, media and professionals to elevate the standard of online marketing. As a result, the conference is targeting at the enhancement of the effectiveness of client’s online marketing.

Conference Arrangement
The Conference series will be held at different cities, from Beijing, Shanghai to tier 2 cities. There will be many opportunities for you to participate.
Session2 (Time: July 24 Venue: Shangri-la of Shanghai)

Agenda
13:00-13:30 Registration

13:30-13:35 Welcome Remarks (5min)
Pony Ma, Chairman & CEO, Tencent

13:35-14:25 Keynote Speech A (50min)
Trend: Integrating Digital into the Marketing Plan
ProfessorDon Schultz

14:25-14: 55 Keynote Speech B (30min)
Open Your Mind to Effective Online Branding Solution
SY Lau, Executive Vice President, Tencent

14:55-15:25 Keynote Speech C (30min)
Challenge: Corporate Branding Online Marketing Strategy in New Internet Era
Kerri Hoyt-pack, Brand Connections Director, Nike China

15:25-15:40 Tea Break (15min)

15:40-16:10 Keynote Speech D (30min)
Exploration: Building Competitive Advantages Through Online Marketing
Jason Song, Brand Director, Unilever China (Walls)

16:10-16:40 Keynote Speech E (30min)
Innovation: Connecting with Consumers Online
Akiger, Marketing Service Director, Coca-Cola China

16:40-17:20 Panel (40min)
Improving ROI, Achieving Online Marketing Effectiveness
Moderator：Chris Reitermann, President China, OgilvyOne Worldwide
Guests：
J. Alfonso A. de Dios, Associate Director, Greater China Media Dept., P&G
Ruth Stubbs, CEO Asia Pacific, GroupM Interaction
Hans Yu, CEO, ChinaRank|Nielsen
Gloria Lam, General Manager, MRM Worldwide Shanghai
SY Lau, Executive Vice President, Tencent

17:20-18:00 Keynote Speech F (40min)
DigiMarketing: The New Imperative
Kent Wertime, President, OgilvyOne Asia

18:00-18:05 Closing Remarks (5min)
SY Lau, Executive Vice President, Tencent

18:30-20:00 Dinner