The current severe international financial crisis has inevitably affected the industries, resulting in a complex and challenging market environment. The advertisers and agents have been urgent to explore more effective marketing strategies and more economical marketing approaches to turn the crisis into an opportunity. The latest trends in various important fields of new technology and application such as Web2.0, online communities, online videos, search engine, and others on the internet are likely to shape the future market structure. Therefore, it is also the key point for enterprises to develop their marketing strategies.

No one can ignore the impact of internet and effective online marketing. How do we ensure that we are getting more bang for our advertising bucks. What are the key drivers and success factors in the online domain? What makes a good return on investment and marketing efficiency? You are digging out the potentials of online marketing to better drive marketing as a businessman. You are exploring the feasibility of various means of tech and marketing…

We are delighted to invite you to join the “Tencent MIND·2009 Effective Online Marketing Forum”

13:30-14:15  Keynote speech
　　　　　　　Advertisers’ Insight and the Latest Hotspots on Online Marketing
　　　　　　 　Chris Jaques, Chairman & CEO, M&C Saatchi Group Asia

14:15-15:00  Keynote
　　　　　　　Online Marketing Megatrends
　　　　　　　Paul Heath, CEO, Ogilvy & Mather Asia Pacific

15:00-15:30  Top Dialogue
　　　　　　　SNS Marketing
　　　　　　　Dialogue guests: Peter Zheng, General Manager, Qzone Product Center, Tencent
　　　　　　　　　　　　　　　Netanel Jacobsson, Former Director, International Business Development, Facebook
　　　　　　　 Moderator: Gang Lu, Co-founder of OpenWeb.Asia Workgroup

15:30-15:45  Tea Break

15:45-16:30  Keynote
　　　　　　　Corporate Branding Online Marketing Strategy to Face Today’s Challenges
　　　　　　　David Tang, Vice President of Sales, Nokia Greater China Area

16:30-17:00  Top Dialogue
　　　　　　　Marketing ROI
　　　　　　　Dialogue guests: Wu Xiaobo, Chairman, Guangdong Pingcheng Advertising Co., Ltd.
　　　　　　　　　　　　　　　 Huang Xinyu, Vice President, comScore Inc.
　　　　　　　　　　　　　　　Zhang Lili, Director of Brand Management Center, Joe One
　　　　　　　Moderator: Steven Chang, CEO, Optimedia China

17:00-17:10  Closing Remarks