LI, Yifei
Managing Director, MTV Networks Greater China
Chief Representative, Viacom China
李亦非
MTV全球音乐电视网大中华区董事总经理
维亚康母公司中国区首席代表
Yifei Li is the Managing Director of MTV Greater China and Chief Representative of Viacom China. She is responsible for both MTV and Nickelodeon’s businesses in Greater China. A Chinese national, Yifei Li has spent nearly 10 years studying and working in the United States. A native of Beijing, Yifei Li has a Bachelor of Law degree from Foreign Affairs College in Beijing and an MA degree in International Relations from Baylor University in the U.S. Yifei Li was a national champion in Chinese Martial Arts. She joined MTV China in 1999. For outstanding achievement, she was selected as “25 Rising Stars-Global Leaders for The Next Generation” by Fortune in May of 2001 and was on the cover of Fortune Magazine. She was subsequently selected as “50 Most Powerful Women” by Fortune in October of 2001. Yifei Li was selected two years consecutively as “Ten Women to Watch in Asia” by Asian Wall Street Journal in 2005 and 2006.
李亦非女士全面负责维亚康母旗下的MTV全球音乐电视台和尼克儿童频道在大中华区的业务。李亦非女士生于北京
，毕业于北京外交学院，并拥有美国贝勒大学国际关系硕士学位。她少年时曾获全国武术比赛剑术冠军。她1999年加入维亚康母。因业绩突出，2001年5月，她当选《财富》杂志25位全球企业新星榜首，成为封面人物；10月，获选《财富》杂志年度50位国际商界女强人；2005年和2006年，连续获选《亚洲华尔街日报》亚洲最有影响力的十位企业女强。
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